employee from 01.01.2006 until now
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Introduction. In the present day, the issue of fakes has evolved beyond its legal implications, encompassing socio-economic, psychological and political connotations, thus turning a threat to human rights and freedoms, transforming person’s worldview and sense of identity in a new digital world and endangering public and national interests. If the phenomenon of “fake” or digital image is integrated into the system of objects of civil rights, legal mechanisms will be capable of providing adequate protection to the fundamental values of human society. This will make it possible to identify effective strategies to protect the rights and legitimate interests of all subjects whose rights violated as a result of the subject's use of his or her digital image or the digital image of a third party. Methods. The main research method was synthesis and analysis, which helps the systematisation of civilist doctrine approaches to determining the place of digital images of a person in the system of objects of civil rights. The legal-historical method was applied to identify the legal qualification of the digital image of a person and to determine its legal nature. Results. Despite the variety of doctrinal positions, the findings of the research indicates that the point of view digital image right of a person as an intangible benefit is both well-founded and the most appropriate. Recent research has shown that the digital image of a person is a modern variation of the traditional object of civil rights as “the image of a person”, which, as a result of technological advances, has evolved into more than just a visual representation; it has become a digital copy of various personal characteristics, encompassing the forms of nonverbal communication, such as voice, specific body movements and facial expressions, specific behaviour, reactions and etc. The author concludes that digital image is an intangible benefit that can be subject to legal framework of image, taking into account its technological features and also proposes the key elements of the mechanism of legal protection.
digital image of a person, avatar, digital copy of a person, Human Digital Twin, image, digital image right
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